Bodypack Introduces Its Latest Apparel Collection Through a Chinese Drama-Inspired Campaign
Press Release
by Administrator
APR 13, 2026
Kicking off 2026, Bodypack unveils its latest apparel collection through a campaign titled The Essence of New Beginning. This time, the brand presents the launch as an episodic social media series inspired by Chinese dramas. Centered around a corporate drama theme, the campaign embraces a storytelling approach that aligns with today’s pop culture trends, while showcasing a modern professional style for the urban community.
Through The Essence of New Beginning, Bodypack conveys the idea that starting something new does not always mean becoming someone different. Sometimes, a new beginning comes from rediscovering and redefining the role we already hold, before moving forward with greater readiness and maturity. This message is brought to life in Bodypack’s original episodic series, Pewaris Bukan Perintis (The Heir, Not the Pioneer).
The growing popularity of short-format episodic Chinese dramas served as one of the key creative references for this campaign. Bodypack collaborates with Billie Max Will, Gusti Rayhan, Deden Siswanto, and Shafa S. to portray characters navigating ambition, conflict, and self-proving moments within a workplace setting. Throughout the series, Bodypack’s apparel collection appears in pivotal scenes, becoming an integral part of the characters’ journeys.
The apparel collection introduced in this campaign focuses on modern and versatile pieces. Dominated by outerwear and slim-fit trousers featuring distinctive details and silhouettes, the collection is designed for urban professionals who want to move effortlessly between formal and casual looks without feeling rigid. The designs support mobility, seamlessly transitioning from work hours to after-work engagements.
Through this storytelling-driven approach, Bodypack presents a more contextual way of introducing its newest line. The series Pewaris Bukan Perintis is now available on Bodypack’s official social media channels, and the featured apparel collection is available across all Bodypack sales platforms.
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